Marketing Manager, Who?
-
7pm and still at the office - all by my lonesome! I actually never mind staying at the office late, esp. when the weather here in Seattle is nice. I just don’t like leaving when it’s dark out - but with Spring and Summer on its way, that isn’t so much a problem anymore. :) And I actually prefer being here alone. I feel like I get so much more done, without the distractions all the time.
Just an hour left and I’ll be headed home. Hooray!
-
Currently..
The best part about my job is definitely the fact that there are always different priorities and the job is ever-changing. Last month my big project was executing a video for a new partnership (Bike bags with Kona). This month it’s direct mailers for a new line of business we’re pursuing. And today it’s different as well - planning for our Offsite next week, while also trying to get in good with more press contacts.
Never really sure where or how to begin, so for now, I’ll just sip on my coffee and hope it all works out. It always does!
-
LAUNCHED!!
Our Kona Project 2 Bike collection has officially launched - and we are ecstatic!
Check out the clip below to see the video I directed (in a day!):
http://www.youtube.com/watch?v=EHfD-gj28nE&list=UUPGnYvqSrCpSQdvON-L2Q6w&index=1&feature=plcp
-
I have literally decided to make Thursdays my ‘press/ social media’ days here at the office. Otherwise I get too caught up in other projects and this continues to go beneath my radar.. which isn’t the best thing, all the time.
Just browsing the internet and came across this photo that was uploaded by customer. I love it when people find our marketing materials to be clever… or cute. :)
Happy Thursday!
-
And it’s to Vegas again..
Not quite sure when the last time I updated was, but I know it’s been a little while. Seems like my last few posts were about our tradeshows in January, and it’s now end of February… and we’ve got another tradeshow already fast approaching. Again in Vegas, in about 2 weeks to be exact.
Work life is still pretty hectic, but it’s good that we’re starting to implement new procedures. The beginning of anything new is always a little bit scary, but I think as a team we’ll make it through. We always manage to, somehow.
Had a great Pathwise meeting last week, and really doing my best to apply it to my workload this week. Sometimes I forget that I just need to pace myself.
-
It’s the start of a new week here at Brenthaven, and as always - there is more to do than there is time.
But, today will be a good day. It’s our Accounting Specialist’s birthday, and so we eat cake!
-
sitting in my office, people watching out the window. 5:40pm and i’m the last one here. been awhile since i last updated, but as always, work supersedes everything else.
sometimes i forget what the calm and silence feels like. it’s been a good week, mostly because half of the team has been in our new conference space in full-day meetings. for some reason the presence of little to no people around just creates a sense of calmness, which then turns into productivity. it’s been a good solid 3-days of work. tons and tons of work, and tons and tons of followup, but all good nonetheless.
tomorrow i start a new leadership program called pathwise. i’m nervous to meet the other members, but i’m also a little stressed about losing the 4 hours. writing that down is a bit weird, but it’s the truth.
just so absolutely good to be back in seattle, back in the office, out of las vegas. :)
-
Day 1 of CES
So the first day has passed, and unfortunately, it wasn’t great. The new booth looks amazing, but the 2 large walls (back wall and entrance to conference room) block off traffic from one side of the show floor, so unless people walk in an L-shape, they completely miss our product and merchandising on the opposite side.
Needless to say, it’s been more than a little disappointing. We have worked for months on end trying to make this show as amazing and worthwhile as possible, and granted it’s only been a single day, but the interest level and the booth traffic has been anything but busy. Steady, but not at all busy. It probably doesn’t help that we are surrounded by our competitors, all who have amazingly bright and animated products with celebrity guest stars (iSkin has the famous tatoo-ed dancer from the Lady Gaga videos). It’s so tough to compete with, when all you’ve got merchandised are black bags.
The reality is we should have done a better job at telling our story. We are known for protection - we could have done something completely hokey (while maybe not brand appropriate or beautiful) that would have gotten more attention. Or we could have made the conference room open so the product/ staff doesn’t feel too closed off. And we definitely could have staffed more people (iSkin has a 20x20 booth with 12 staffers, which makes the booth look busy at all times), as we also have a 20x20 booth but with only 2 staffed at all times.
The thing that is hardest to swallow is as the Marketing Manager, I really feel like it’s my job - my responsibility to have a successful show. I tend to take things that go wrong too personally, but I don’t know how to NOT take them personal. Of course, when you’re at the show site, you always think of about 100 things you could have done differently - but when you’re planning for months and months on end, you think you’ve gotten it all figured out.
And while I maybe shouldn’t worry too much because we’ve still got 3 full days of the show left, it’s hard not to. Here’s to hoping the rest of the week is more active and we leave feeling good about our presence at CES.
sigh.
Likes
-
McDonald’s: Christmas
-
Season’s Greetings from Publicis, Singapore
-
Clever Nike Run benches - Zekice Yapılmış Nike Koş bankları
-
Another popular activity for Facebook users but written on paper.
Let’s check in!
This is a... -
The 23 Best Infographics We Found In 2011
As infographics go mainstream, infographic designers...
